Our Approach to SEO
An initial SEO audit, including competitive review and keyword research is conducted. This allows us to build a cohesive project plan with a clear outline for implementation, effectiveness, and success.
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Onsite optimization, tailored to user-experience and including technical optimization as well, helps to maximize SEO efforts and improve search engine rankings.
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Onsite content is created with SEO best practices top of mind while still providing value to the user and avoiding unnatural keyword rankings.
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Monthly analysis and media outreach takes place to identify opportunities for expanding audience reach, helping visitors find your site, and improving overall user relevancy.
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Learn about the client's business, website, and competitors in order to provide clear documentation to be used throughout all other stages of the project.
Project Brief
Define client information & business goals along with all required information to properly complete discovery process.
Keyword Research
Define potential target keywords based on business goals outlined in the project brief and opportunities found in the SEO audit.
Competitive Analysis
Define SEO competitors based on keyword research and determine areas of opportunity and risk.
IA Overview
Produce suggestions for improving site performance based on user experience and navigation.
SEO Audit
Create baseline for current website SEO performance based on analytics and onsite & offsite factors.
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Learn about the client's business, website, and competitors in order to provide clear documentation to be used throughout all other stages of the project.
On-site Strategy
Document actionable plan to introduce changes to the website code and content to optimize it for search engines.
Off-site Strategy
Determine potential partners and influencers to target for
link-building and PR efforts that align with the approach and timeline of the project.
Content Strategy
Create schedule of content to be created for the website, outreach campaigns, press releases, and social media.
Measurement Planning
Document measurable short-term and long-term goals to evaluate campaign performance.
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Learn about the client's business, website, and competitors in order to provide clear documentation to be used throughout all other stages of the project.
Content Implementation
Adjust website text based on the Content Strategy to reflect the keywords targeted in the Keyword Research document.
Technical Implementation
Implement edits to the website’s coding based on the on-site strategy, helping to optimize your site for improved rankings. This can include changes to things like meta-information, canonical tags, and internal links.
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Learn about the client's business, website, and competitors in order to provide clear documentation to be used throughout all other stages of the project.
Content Creation
Regularly create quality content based on the Content Strategy.
Public Relations
Spread information about the client's business using press releases, news, and industry channels in an effort to increase exposure of content and links back to the client's website.
Influencer Outreach
Contact potential partners with the goal of publishing content on their websites that include links to the client's website.
Social Media
Encourage audiences to share and discuss content related to a client's business.
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Learn about the client's business, website, and competitors in order to provide clear documentation to be used throughout all other stages of the project.
Monthly Performance Report
Define client information & business goals along with all required information to properly complete discovery process.
Quarterly Review
Comprehensive overview of campaign and adjustments to the project plan based on the results achieved.
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We never engage in black hat techniques.
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We stay on top of trends in the ever-changing SEO space.
Continual training and professional development for all members of the team is one of the many ways we ensure our client’s success.
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We believe in utilizing best practices that maximize short and long term success.
We develop content and structure website with the user-experience always top of mind.
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Our SEO specialist team is defined by persistence and tenacity.
We never leave potential opportunities on the table, and always keep your core objectives in focus.
